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Introduction to Contextual Sales Enablement
Sales Enablement
"Sales Enablement is the art and science of creating the conditions for successful sales"
Companies that excel at sales enablement:
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Convert more leads into active deals
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Accelerate the sales process
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Close a higher percentage of business
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Sell at higher margins and up-sell effectively
The marketing professional that excels at sales enablement
is aligned with, and highly regarded
by sales, in creating a powerful
go-to-market engine
Contextual Sales Enablement is a proven and
highly evolved methodology that delivers
measurable results.
With the sales process at the center of the system,
it guides the practitioner to develop relevant, effective
content for different buyers, solving different
issues, at all stages of the sales process.
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